Elegance

Creating a southern gateway to the thriving restaurant and retail precinct in Broadbeach is the new mixed use tower that becomes a sculpture in the urban landscape – Elegance.  Positioned on a key axis along the Gold Coast Highway, the site is perfectly placed within the beach strip, adjacent to the light rail station and recently renovated Pacific Fair shopping centre. The site sits on the active corner of Mermaid Avenue and the Gold   Coast Highway, and was formerly home to the classic Hungry Jacks building. Adjacent to the north is a seasoned 4 storey apartment complex, Portobello Apartments.  The 3783sqm site falls within the Broadbeach Local Area Plan – a scheme that earmarks this area as one for growth, with developments of increased heights and densities. Two neighbouring sites have or are about to see approvals for 28 and 32 storey developments, signifying a change in the urban fabric to come.  The proposed development offers a 4 storey mixed-use podium level topped by two sculptural towers of 43 and 50 storeys. The open plaza-style podium comprises of retail, restaurants, office spaces and short term accommodation – a mix of uses that draws pedestrians in to its vibrant and energetic midst. Pedestrian entry to the plaza will be through a continuation of the existing urban path that forms an axis with Pacific Fair and the light rail station.  The towers, aligned on the North-South axis, garner magnificent views in all directions whilst enhancing simple but effective architectural design principals including sunshading, privacy screening, and outdoor living areas. Each tower will provide communal break out spaces for its guests to gather and enjoy the facilities.  The energy of the flowing urban plaza is portrayed in the building’s ethereal façade design, with thin ribbons wrapping and containing the podium, then morphing and flowing up the towers to create both an iconic and functional envelope, both important aspects to any serious addition to the picturesque Gold Coast skyline.  Iconic and ultra-modern, the high-end architecture of Elegance is proposed to play a part in the next era of the South Broadbeach precinct – to add a new piece to the urban puzzle and contribute to its success.